In honor of today’s Super Bowl, lets turn back the clock to 1967 and take a look at some football related ads as found in these His & Hers football guidebooks. I’m not sure how these guidebooks were distributed, but I assume they were probably freebies at the grocery store. First up is A Family Guide To Football.
Now here’s This is NFL Football. This one is the St. Louis Cardinals edition and I’m sure each city had their own respective team on the cover.