Thursday, August 09, 2012

RIP JACKIE END: THE CREATOR OF FREAKIES CEREAL


I was sad to hear about the passing of Jackie End, the creator of Freakies cereal. She was an amazing talent that helped shape a generation of kids through her various advertising creations throughout the 1970s. (Visit Freakies.com for a special message about Jackie from the Freakies.)

Here's the award winning first Freakies commercial.


I have fond memories of eating Freakies cereal and playing with the Freakies cars and figures. Most of my jeans were covered in the patches like the one seen above. Jackie's crazy characters from Freakies and from her other cereals, really had an impact on my imagination.  

Unfortunately, I never had the chance to meet Jackie, but was introduced to her in the pages of Kevin Meisner's 1990s cereal fanzine, The Freakie Magnet. Click here for a PDF of FM #2 and scroll down to page 10 for Jackie's article, The Real Freakies. 

In three parts, here's a video interview with Jackie produced by Kevin back during The Freakie Magnet days.




Besides her work for Ralston cereal, she has a large resume in the world of advertising. Here's a classic commercial for Safeguard soap that was written by Jackie and stars Tom Selleck.



Another childhood favorite created by Jackie is the Bic Banana crayons and pens campaign. Watch this over the top and funny commercial starring Charles Nelson Reilly.



Jackie was a true ad wizard and continued to create quality advertising work. Visit her official website and view a collection of her modern print and television ads.

Click here to read Jackie's obituary from the New York Times.

Thanks Jackie for creating so many wonderful characters!

Rest in peace.


7 comments:

The Vintage Reader said...

I loved Freakies. They were tasty and had really cool prizes. I had a set of little plastic cars with a bulb you'd squeeze to make them go; each one was a different Freakie.

Also, isn't that Penny Marshall at the water cooler in the Safeguard ad??

The Vintage Reader said...

Oh, wait, there are my Freakmobiles, right there in the interview. :-) Neat interview--what a fun person she must have been.

phairhead said...

AND Burgess Meredith narrating the Freakies commercial? :O

Dr Zibbs said...

I love that Charles Nelson Reilly commercial.

Scott B, said...

Yep, that was Penny Marshall in the Safe Guard ad. The Taxi Driver was played by Patty Deutsch(sp?). You may remember her from her appearances on Match Game.

Paul Duca said...

Scott...I think that's Teri Garr with Marshall in the office scene.

Yajindojo said...

Great to see this interview online! Thanks for posting it!
-Kevin Meisner