Trader Joe's always creates fun and eye catching packages and their Ghosts & Bats Crispy Potato Snacks bag definitely jumped off the shelf and into my shopping cart back in 2018. Everything about this is just perfect. A haunted house where you can see the product through the windows! The classic expressionless sheet ghosts! The bats and especially the one letting us know this is a gluten free product! The font! The green and purple color scheme!
Plus the bag has a clever poem on the back!
But the best thing of all might be this UPC ghost! I always love it when packages work the UPC symbol into the design.
2 comments:
i agree -- everything is so great about this. the color choices, the illustrations, the typefaces, the positioning of the various elements... so fun. But how were the snacks?
Simple to the eye but very eye-catching. If that makes any sense.
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