This matchbook is advertising The Shadow radio show and has to rank as one of the best matchbook covers ever! I love the graphics on this little piece of cardboard of the prowling Shadow and the sinister skeleton that happens to be holding a bloody knife.
When you turn it over you’ll find another Shadow image with his famous slogan “The Shadow Knows.”
This matchbook was called a “feature” matchbook because originally the matches themselves had printed imagery. Of course this one is missing all of the matches, but at least the cover remains.
Just for fun I reassembled some of the graphics from the front cover.