I didn’t think I was going to have anything interesting for today, but luckily I found this great advertising sign yesterday.
From 1977 is this cardboard sign that once got the attention of supermarket shoppers. It let them know that they could get a free half gallon of milk with just a purchase of two Hydrox cookie packages and one can of Quik.
Wow! Now that sounds like a good deal.
The best part about the sign is that it features not only the Quick Bunny, but also Drox, the Hydrox mascot.
Poor Drox disappeared back in 1991, thanks to Pillsbury when they sued Sunshine, saying that little Drox looked too much like the Pillsbury Doughboy.
Hmm . . . I don’t know? I don’t see any arms or legs on Drox. He doesn’t wear a chef’s hat either. I don’t remember the commercials, so if he didn’t act or sound like the Doughboy, I think that lawsuit was kind of unreasonable. Anyway, Hydrox cookies were discontinued back in 1996.
The sign is a little beat up, but it was a cheap price and I’m always amazed when things like this survive when most of them were tossed into the garbage the day after the promotion.